Thursday, November 4, 2010
The Last Sections of The Mona Lisa Curse
The hunger for new art has radically altered the way art is produced. Andy Warhol was the first artist to embrace this concept and he became very successful by mass producing his art so that it was readily available to the public. Everyone could own a piece of his artwork because there was such a stock pile of it. It has come to be understood that things have to be plentiful in order to market them and promote them. But the market has altered the meaning of art. The Mugrabi art collector family has made alot of art popular by purchasing it at auctions for very high prices. They support the artist and the art becomes popular. The Mugrabi family owns 800 Andy Warhol pieces. To me this seems like just a marketing scheme. The Mugrabis claim that they are purchasing the art for the benefit of the artist and to support the concept and the birth of new art, and to create interest in the artist; however, I just see it as a way to popularize something that would not be popular because its conceptually is not attractive to people. Most of the art that the Mugrabi art collectors own lacks meaning. They buy these pieces of art to jack up the worth of the artwork; to me the art loses value as it is branded with a price. Art should be interesting to people because it speaks to them not because it is "worth" millions. Art of the present time lacks meaning and purpose; it wants fame, it wants a high price tag.
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